Formed in the 1970s, the original Palisades Beautiful planted over 1500 trees in our community. Starting with the Jacarandas on Northfield, it grew into a project that spanned across the Palisades. That organization sadly shut down in the early 2020s, and we aim to bring its idea back with a focus on drought tolerant, native, or naturalized vegetation in the community.

We’re a team of multi-generational Palisadians, we went to Pali, hiked to the waterfall, surfed at Will Rogers, were sustained by Gelson’s pizza and PGC burritos, and in 2025 our homes and community burned. It was that event that led to this new Palisades Beautiful to help build back even more resilient than before.

Our focus is on plants that are a natural fit for the community. Requiring little water, tolerant of our coastal fog and droughts, fire resistant, and enhancing the beautiful landscape. You can find a list of recommendations in the catalog.

Palisades Beautiful was founded by Noah Martin, Rachel Martin, JJ Amis, Chetan Munugala, and Orestis Lykouropoulos. We’re always looking for more people to be involved, email us if you’d like to help out!