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Palisades Beautiful

Our mission is to make the Palisades more beautiful and sustainable through community volunteering. We are focused on native landscaping and neighborhood cleanups.


Why plant trees?

Clean Air

Trees natrually remove carbon dioxide in the air and release oxygen. They also remove dangeous pollutants such as SO2 NO2 and PM2.5 which are causes of serious health hazards. These are main components of wildfire smoke. More trees help protect us against these toxins as rebuilding begins and insulates the community from construction.

Starting Small

They say the best time to plant was 20 years ago, and the second best time is now. We plant small, site-appropriate natives now so that they they will grow into stronger, more sustainable ecosystems when we rebuild.

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Where the mountains meet the sea

About us

We are a group of local Palisadians working on fire recovery and replanting efforts. We are focusing on restoring the natural beauty of Pacific Palisades with a focus on drought tolerant, native, or naturalized vegetation in the community.

Our projects take a broad look at community beautification. Not only focusing on replanting, but other ways we can improve the neighborhood and bring people together. Our trash cleanup events have been written about in the Palisades Post and Circling the News. Palisades Beautiful is a 501(c)(3) nonprofit started in February 2025.

  • Noah Martin

    President

    Noah lived on Northfield St prior to the fire. He’s a CS PhD candidate and Director of Engineering at Sentry. When he’s not writing code he’s hiking in the Santa Monica Mountains or swimming in the ocean!

  • Chetan Munugala

    Board Member

    Chetan lived on Northfield St prior to the fire. He’s a machine learning engineer at United Healthcare and can be found surfing at Venice beach or playing pickleball in Culver City.

  • JJ Amis

    Board Member

    JJ lived in the El Medio bluffs prior to the fire. He’s head swim coach for Westside Aquatics, and coaches the Pali High team. If he’s not traveling for a swim meet, look for him playing pool in Santa Monica.

  • Rachel Martin

    Treasurer / Board Member

    Rachel grew up in the Palisades and now lives in Venice. She’s a software engineer at Amazon and can be found around Venice walking her puppy, Ruby.

  • Orestis Lykouropoulos

    Board Member

    Orestis is a tech entrepeneur living in Venice. He’s an avid gardener always working on growing his next meal!

We’re a local group moving fast but still just getting started. If you’re interested in volunteeting please email us! info@palisadesbeautiful.org.